Neuro Linguistic Programming NLP is a powerful set of tools and techniques for managing your mind, and emotions and for developing powerful relationships with others. We teach these in our NLP training in New York. Here we will consider how a powerful NLP technique can be used in a negotiation.
One of the strongest NLP techniques is called the Visual Squash or Parts Integration. This technique can be used when a person says on the one hand I want A but on the other hand I want B. It is designed to reconcile views that on the face of it appear irreconcilable. It can be a very hypnotic technique and we also teach it to hypnotists on our hypnosis training in New York.
However, the idea that Part of me wants this and part of me wants that is exactly the situation we have in a negotiation between two parties. This article considers how Parts Integration can be used as a model for a successful negotiation.
How Parts Integration Works
Here is the basic model for Parts Integration.
Step 1: Identify the stated positions of the two parties. In the first instance these may appear irreconcilable.
Step 2: Find out what the higher intention or need of each of the parties is. This higher intention is found by asking questions such as If you had what you wanted, what would that do for you.
Step 3: You continue this, getting higher and higher intentions until you get an intention from each part that is the same, or where the intentions are very close. Note that these higher intentions are likely to be more vague than the stated aims in Step 1.
Step 4: Showing the parties that they have a common goal, we can begin to build rapport between them.
Step 5: When rapport is built, we can begin to step down toward more specific aims that satisfy the shared positive intention.
Let's consider a specific example. Suppose we have a company and a union negotiating over a pay deal:
Step 1: The Union states that they want a 15% pay rise. The company states that they are in financial difficulties and actually want the union to accept pay cuts. Even if we assume the unions position is posturing (perhaps they will accept 10%), the union and company positions seem mutually exclusive and irreconcilable, and you are called in to arbitrate.
Step 2: You talk separately to the union. Your find that they are concerned to do the best they can for their members. Their members are concerned about falling standards of living for their members, rising health care costs, and falling education standards. Their members believe that if they have the money they are asking they will be better able to take care of their families health, education and general welfare.
You talk to the company and find that they are concerned about the companys financial state and ability to make much needed investments in new machinery and processes. If they are able to make these investments they will be more profitable and will maximize the return for their stakeholders, including the owners, managers customers and employees.
Step 3: By chunking up to this level, we find that both company and union has the welfare of its workers in mind.
Step 4: By discussing the common aim of workers welfare, rapport can be built between company and union. This can be used to gain understanding of other goals, such as maximizing return for the owners and investors who provide capital for the improvements, that lead to the profits that allow the workers to be paid.
Step 5: Now that rapport has been built, we begin to step down to specifics.
The union appreciates the need for new investment AND wants a better standard of living for its members now. The company wants to maintain cash reserves to make the necessary investment AND wants to maximize value for its stakeholders including its workers. The company explores ways of improving its health plan at no additional cost to the workers and no cash cost to the company. The company also explores ways of working with the City to improve the schools through corporate sponsorship programs.
The union wants more pay for its workers and appreciates the need for updates in the companys machinery and procedures. The company wants to update its machinery and procedures as soon as possible to boost productivity and profits and is prepared to pay for this. Company and union agree to a stepped pay rise, dependent upon achieving milestones in updating machinery and procedures.
Summary:
By stepping up on stated negotiating positions we can find common ground. This allows us to build rapport between the parties. When we have built sufficient rapport we can begin to step back down to specific actions that are acceptable to both parties and which ultimately satisfy these higher objectives.
We teach parts integration on our NLP training courses in New York.
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